paper manufacturer since 1858.

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A unique, long-lasting, and modern creation for the decoration of your bottles.

Unique as a support for differentiation and customisation to label your bottles, JEANS PAPER BLUE 120 WS 50% COTTON RECYCLED – PCW, made from recycled denim and FSC woodfree cellulose fibres, combines an exceptional feel, softness, and appearance with a sustainable production concept.

Key points

Labelling your bottles with JEANS PAPER BLUE 120 WS 50% COTTON RECYCLED – PCW is:

  • Opting for an original and attractive proposal
  • Standing out thanks to a very pleasant cotton touch
  • Using a substrate that can be easily enriched (printing, embossing, hot foil stamping)
  • Participating in the reduction of CO2 emissions. The production of CO2 is reduced by 25%, when compared to the production of 100% virgin fibre paper
  • Going further and make your brand unique by offering a range of products (boxes, packaging, etc.).

Goodbye blue(s), hello Jeans!

JEANS PAPER BLUE 120 WS 50% COTTON RECYCLED – PCW is made from the overproduction of the Jeans industry and the recycling of Jeans collection. During a first sorting, the Jeans, mainly made of cotton, in good condition are sent to developing countries, the others are destroyed through a process of fibre fraying. Three types of fibres are then extracted:

  • Long fibres are used for spinning and producing other garments
  • Short fibres are used for packaging (shopping bags, boxes, etc.)
  • Cotton dust, which used to be burnt in the past, is now pressed into briquettes, and used to make paper and cardboard. We, Clairefontaine, utilize the cotton dust.

The characteristics of a circular product

JEANS PAPER BLUE 120 WS 50% COTTON RECYCLED – PCW is made of residues.
The product is produced with the utmost care and attention for quality. You may however occasionally (more often than in other papers without residues) find irregularities such as unbound particles and spots in this paper.
In addition, you may notice variations in colour between different batches of Jeans and in its use, over time, before and after application.

The irregularities are a result of the circular raw materials (the residues), which are by nature less homogeneous than raw materials commonly used in papermaking. It can therefore be considered an intrinsic property of these paper grades and is fundamentally linked to the natural look & feel of the circular paper. Therefore, it also cannot be considered a defect in this product.

L’art de l’Etiquette _ 02.2022
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